Why Do You Want to Work For This Company?

The first answer that comes to mind is, "Because you have an opening, and I need a job." While this may be the truth, it is not an answer that will get you points in a job interview. The interviewer is looking for an answer that indicates you have thought about where you want to work, and are not just sending out your resume to any company that has an opening. Doing research on the company and industry before the interview will make you stand out as a more informed and competent applicant.
It's all in how you say it
Annette is the first candidate interviewed for the position of HR Manager. When she is asked this question she replies,
"I always wanted to work for this company. I not only love the product but, have used it for many years. This job would be perfect for me, a real opportunity for me to grow and develop."
Annette's answer begins well, but then shifts to what she can get out of the experience instead of what she has to offer. The answer would be stronger is she were to indicate that she had done research on the industry and the company, and could discuss more than her experience with the product.
James is another candidate and answers more directly.
" Based on the research I have done, this company is an industry leader. When I visited the website, I found some very impressive information about future work planned here. I was also impressed with the backgrounds of the founders, and the current financial statements. This is a company I have been looking for, a place where my background, experience, and skills can be put to use and make things happen."
James's answer demonstrates his interest and enthusiasm for the company and what it stands for. He also indicates that he envisions how he could be a member of the team.
The last candidate, Phillip, answers,
"I'm not sure at this point. I answered the ad because I fit the description but, from the research I've done, I think that this is the type of company and industry I want to work in. I know I have what it takes to do this job, and based on my research, there are some challenges here that would be a great match with my past experience and skills."
Phillip's answer is honest and forthright. He is here to learn more and check them out.
Research
It is a must to do research before the interview, and come up with two or three reasons you want to work for this company. It would also be beneficial for you to think of at least two reasons that this job is a match for you - your skills, your strengths, your experience, and your background - what you can bring to this company.
Your Answer
There are no right or wrong answers to this question. Your answer should reflect that you have thought about what you want and have done research on companies, and this one in particular. Let the interviewer know that you are being selective about where you want to work, and that this is the company you want to work for. A little flattery will go a long way.
Carole Martin is a celebrated author, trainer, and an interview coach. Her books, "Interview Fitness Training Workbook" and "Boost Your Interview IQ" (McGraw Hill) have sold thousands of copies world-wide. Receive Carole's FREE job interview tips by visiting her web site at: http://www.interviewcoach.com